How to Prep Your Website for the Holiday Season: A Small Business Checklist

The holiday season is one of the busiest times of the year for small businesses. More visitors, more sales, and more customer questions. Your website is often the first place they look-so let’s make sure it’s ready.

1. Check your site speed

A slow site can cost you sales. Run a quick speed test and clean up anything that drags your site down.

2. Make sure it’s mobile-friendly

Most holiday browsing happens on phones. Double-check that your site looks good and functions smoothly on all screen sizes.

3. Update hours, policies, and availability

If your hours, shipping deadlines, or return policies change for the season, update them now so customers aren’t left guessing.

4. Highlight seasonal offers or services

Feature holiday packages, gift cards, or limited-time services front and center so people can find them quickly.

5. Test your forms and checkout

Don’t lose sales over a broken form or confusing checkout. Run through the process yourself and fix any hiccups.

A little prep now saves a lot of stress later. With a clear, functional, and up-to-date website, you’ll be ready to handle the holiday rush with confidence.