How to Prep for a Website Redesign

Thinking about redoing your website? Whether you’re switching platforms, rebranding, or just cleaning up an outdated site, a little prep goes a long way. Redesigning isn’t just about making things look pretty-it’s about building a site that works for you and your goals. Here’s how to get ready before you dive in.

1. Clarify your goals

Ask yourself: What isn’t working with your current site? Maybe you’re not getting inquiries, or visitors aren’t staying long. Maybe it just doesn’t reflect your business anymore. Knowing your goals will guide the entire redesign process.

2. Know your audience

Who is your website actually for? Get clear on who you’re talking to, what they need, and what will help them take the next step-whether that’s booking a service, reading your blog, or getting in touch.

3. Gather your content (or plan to create it)

Do you have updated photos, brand visuals, and copy ready to go? Or will you need to write new page content and update your portfolio or services? Collecting everything early makes the redesign smoother and faster.

4. Review your current site’s structure

What pages do you actually need? What could be merged, deleted, or simplified? A clear, simple navigation is easier for visitors (and for you to manage).

5. Decide what platform or designer you’ll use

Are you sticking with your current website builder or moving to something new? Will you DIY or hire a designer? Knowing this upfront helps plan timelines, budgets, and technical requirements.

Redesigning your website can feel overwhelming-but a bit of prep makes the process clear, purposeful, and (dare I say) enjoyable.

If you’re ready for a website that actually works for you, let’s talk. I help small businesses redesign their sites with clarity, style, and strategy in mind.